Word mark + monogram design for Oakland crochet business.

Jess came to me wanting a logo to represent her crochet business, Hella Crochet. She requested a design that would incorporate a crochet hook. I thought a monogram would a great way to make use of a crochet hook, in addition to a horizontal word mark to cover a variety of branding applications.

We decided to take advantage of script typography, which mimics the yarn, adding dimension and depth to the designs.